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Retail Technology / Advertising Technology
Featured Project
Ad Monetization Platform for Retail POS & Mobile Device
We developed a powerful Ad Monetization Platform enabling retailers to run targeted ad campaigns directly on their POS devices and customer-facing mobile apps. The solution allows precise targeting, real-time campaign tracking, and performance analytics, generating new revenue streams from existing digital touchpoints.
Client: Confidential – Leading Indian Retail Chain
Year: 2025
Duration: 6 months
Team Size: 6 members
The Challenge
Lack of a centralized system to manage ads across POS and mobile platforms Difficulty in targeting ads based on customer behavior and transaction history No real-time analytics for campaign performance Manual and time-consuming ad scheduling process
Our Solution
Designed a multi-platform ad delivery engine for POS and mobile apps Integrated with existing Retail Management System (RMS) for customer insights Developed campaign scheduling, targeting, and budgeting modules Implemented real-time analytics dashboards for impressions, clicks, and conversions Enabled third-party advertiser onboarding with secure access controls
Project Details
The Ad Monetization Platform was built to help our retail client unlock new revenue opportunities by utilizing their POS devices and mobile apps as high-value advertising real estate. Our team designed and developed a scalable, multi-device compatible system with intuitive campaign management, audience segmentation, and real-time reporting. This helped the client attract brands and advertisers, maximize engagement, and create a sustainable revenue stream without disrupting core retail operations.
Key Results
Increased ad revenue by 35% within the first quarter of launch
Reduced ad campaign setup time from 3 days to 2 hours
Enabled real-time performance tracking for over 50,000+ ad impressions daily
Delivered higher engagement rates by leveraging customer purchase history for targeted ads
"This platform has transformed how we think about customer engagement. We can now monetize our existing touchpoints without additional hardware investments."— Chief Technology Officer, Leading Indian Retail Chain
Technology Stack
Node.js
React
Flutter
AWS Cloud
MySQL
Redis
REST APIs
Third-party Ad Network Integrations
Project Information
Industry
Retail Technology / Advertising Technology
Client
Confidential – Leading Indian Retail Chain
Year
2025
Duration
6 months
Team Size
6 members
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