• Securing role-based access across advertisers, retailers, and administrators.

• Automating the complete campaign lifecycle from creation to expiry.

• Ensuring transparent and accurate revenue distribution among retailers.

• Delivering real-time campaign updates without performance overhead.

• Processing secure payments and retailer payouts with reliable verification.

Secure Multi-Role Access

Implemented JWT-based authentication with role-based authorization, protected APIs, and dedicated dashboards for advertisers, retailers, and administrators.

Campaign Automation

Built an automated campaign workflow that manages approvals, payments, activation, expiry, and notifications without manual intervention.

Revenue Distribution

Developed an automated 70/30 revenue-sharing engine with retailer wallets, transaction tracking, and transparent payout management.

Real-Time Campaign Monitoring

Implemented Server-Sent Events (SSE) to deliver lightweight, real-time campaign updates directly to retailer dashboards.

Secure Payments

Integrated CashFree Payments and Payouts with server-side verification to ensure secure transactions and reliable fund transfers.

BTS Ad Monetization

Tagline

Turn Every Screen Into a Revenue Stream

Industry

Digital Out-of-Home (DOOH) Advertising

Services Delivered

• Product Strategy
• Solution Architecture
• Full-Stack Development
• Payment Gateway Integration
• Cloud Infrastructure
• Real-Time Systems
• API Development
• Quality Assurance

Project Overview

BTS Ad Monetization is a full-stack Digital Out-of-Home (DOOH) advertising platform that connects advertisers with retailers who own digital display screens.

The platform enables advertisers to launch targeted campaigns while helping retailers monetize unused screen inventory. From campaign creation and approvals to payments, media management, revenue sharing, and payouts, the entire advertising lifecycle is managed through a single, scalable platform.

Business Problem

Traditional DOOH advertising relied heavily on manual processes and fragmented workflows.

Retailers had no structured way to monetize idle digital screens, while advertisers had to coordinate with multiple retailers individually. Campaign management, payments, and revenue distribution were slow, inefficient, and difficult to scale without a centralized platform.

Platform Features

Advertiser Portal

The Advertiser Portal provides everything needed to create, launch, and manage advertising campaigns from a single dashboard.

• Create and manage campaigns
• Upload images and videos
• Target campaigns by city, store category, device type, and audience
• Track campaign performance and status
• Make secure online payments

Retailer Portal

The Retailer Portal helps businesses manage their digital display network, monitor campaign activity, and track advertising revenue with ease.

• Register and manage display devices
• Monitor live campaigns in real time
• Track campaign earnings
• Manage digital wallet
• Request secure withdrawals

Admin Portal

The Admin Portal provides centralized control over the entire advertising marketplace, ensuring smooth operations and platform governance.

• Manage users and account approvals
• Review and approve campaigns
• Manage devices and inventory
• Monitor revenue and transactions
• Process retailer payouts
• Resolve support tickets

Challenges We Solved

Secure Multi-Role Access

Challenge

Ensuring secure access for advertisers, retailers, and administrators while protecting sensitive business and financial data.

Solution

Implemented JWT-based authentication with role-specific authorization, protected APIs, and dedicated dashboards for every user role.

Campaign Automation

Challenge

Managing the complete campaign lifecycle manually was time-consuming and difficult to scale.

Solution

Automated campaign creation, approvals, payments, activation, expiry, and notifications through a structured workflow and scheduled background jobs.

Revenue Distribution

Challenge

Distributing campaign revenue fairly and transparently across multiple retailers.

Solution

Built an automated 70/30 revenue-sharing engine with retailer wallet management and complete payout tracking.

Real-Time Campaign Monitoring

Challenge

Providing live campaign updates without excessive server requests.

Solution

Implemented Server-Sent Events (SSE) to deliver real-time campaign updates efficiently without continuous polling.

Secure Payments

Challenge

Processing advertiser payments and retailer payouts securely while preventing fraudulent transactions.

Solution

Integrated CashFree Payments and Payouts with secure server-side payment verification and transaction processing.

Business Impact

Retailers

The platform transforms idle digital display screens into a new source of revenue while simplifying day-to-day operations.

• Generate additional revenue from unused screens
• Track earnings with real-time visibility
• Manage wallet and payout requests seamlessly

Advertisers

Advertisers gain access to a streamlined platform for launching and managing targeted DOOH campaigns.

• Launch campaigns faster
• Reach hyper-local audiences with precision
• Benefit from transparent pricing and campaign reporting

Platform Operators

The platform centralizes operations and automates key business processes, improving efficiency and scalability.

• Manage the entire marketplace from one dashboard
• Automate financial and operational workflows
• Significantly reduce manual effort and overhead

Results

The platform successfully delivered a scalable and production-ready DOOH advertising marketplace, streamlining campaign management, payments, and revenue distribution through automation.

• Production-ready advertising marketplace
• Automated end-to-end campaign lifecycle
• Faster campaign approvals and go-live process
• Transparent and automated revenue distribution
• Secure payment and payout processing
• Real-time campaign monitoring and visibility
• Scalable cloud-native architecture built for growth

Why This Platform Stands Out

• End-to-end campaign automation
• Transparent revenue-sharing model
• Enterprise-grade security
• Real-time campaign visibility
• Scalable cloud-native architecture
• Built for long-term marketplace growth

Final Outcome

BTS Ad Monetization transforms retail display screens into a scalable digital advertising network, creating value for advertisers, retailers, and platform operators through automation, secure payments, real-time campaign management, and transparent revenue sharing.

Built on a modern cloud-native architecture, the platform is production-ready and designed to support long-term growth as the advertising network expands.